8-Figure Creative Strategist for DTC Brands
Backed by 5 years of experience and millions in ad spend
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Winning Ad Case Study
A deep down into one of a recent successes that I had with a maternity brand that I work with, that worked really well for them. In the words of a customer: “Best ad I’ve seen in a very very long time! Take my money!”
$25k
SPENT
60%
HOOK RATE
3.58%
CTR
Requirements
An ad was needed for a newly launched product: postpartum leggings. We needed an added that could spark conversations around the product, reach out to existing customers and also acquire new customers.
Creative Strategy
A top of funnel ad was needed that could acquire new customers, also appeal to exisiting customers. High hook rate and engagement rate had to be obtained.
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Results
We were successful in receiving the planned results for the product, even better. As this ad stood as the building block for all other ads for this product.
Social Proof
The ad gained the highest shares/impressions ratio of the ad account.
Winning Ad Creatives
How I Help Brands Scale
I help brands grow by combining research, creative strategy, and data-driven execution, turning ideas into impactful campaigns and measurable results.
Research & Pre-Production
In-depth research across customers,
competitors, and existing creatives to define
a clear direction for the brand.
Strategy Ideation
After the initial research, potential ad angles and ad structrures are identified to let the hyptheses be tested in action.
Production & Post-Production
UGC briefing, video editing, and ad quality
checks to ensure creatives are launch-ready.
Launch
Ads are launched in a structured and systematic
way to allow accurate performance analysis.
Post-Launch
Performance data is analysed to refine strategy
and guide the next round of creatives.
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Research & Pre-Production
In-depth research across customers,
competitors, and existing creatives to define
a clear direction for the brand.
Strategy Ideation
Developing and testing strong ad angles and
structures based on research-backed
hypotheses.
Production & Post-Production
UGC briefing, video editing, and ad quality
checks to ensure creatives are launch-ready.
Launch
Ads are launched in a structured and systematic
way to allow accurate performance analysis.
Research & Pre-Production
In-depth research across customers,
competitors, and existing creatives to define
a clear direction for the brand.
Research & Pre-Production
In-depth research across customers,
competitors, and existing creatives to define
a clear direction for the brand.
Production & Post-Production
UGC briefing, video editing, and ad quality
checks to ensure creatives are launch-ready.
Launch
Ads are launched in a structured and systematic
way to allow accurate performance analysis.
Post-Launch
Performance data is analysed to refine strategy
and guide the next round of creatives.
Research & Pre-Production
In-depth research across customers,
competitors, and existing creatives to define
a clear direction for the brand.
How We Went From $500k to $28M In Revenue In 36 Months
As a Creative Strategist for an 8-figure maternity brand in the US, I helped them scale from $500k to $28M through efficient, well-researched creative strategy.
Shopify Store Performance
Meta Ads Manager
The Secret Sauce Behind The Scale
Apart from high-quality ads, we leveraged a lot on research using Reddit, customer survey and recently AI. As their Creative Strategist, I led the full-funnel creative process, from customer research and competitor audits to building creative briefs, scripting hooks, and guiding UGC creators.
These last 3 years in terms of metrics:
Average ROAS 1.8 went to 3.3
AOV 49 went to 67
CVR 4.6 to 7.7 (acquiring relevant, quality traffic)
The Services I Offer
I offer tailored solutions that blend strategy, creativity, and expertise to meet your goals — focused on delivering real results and lasting value.
Customer Research
I study customer needs and behavior to uncover insights that improve decisions and enhance user experiences.
Copywriting & Scripting
I craft clear, engaging content and scripts that communicate your message effectively and connect with your audience.
Creative Strategy
I develop strategic creative directions that align ideas, messaging, and visuals to achieve impactful results.
Testing & Analytics
I measure performance and run data-driven tests to refine strategies, improve outcomes, and maximize results.
Launch Strategy & Scaling
I plan effective launches and optimize growth strategies to expand reach, boost performance, and scale sustainably.
Other Brands I've Scaled
MiniLabsters
Kids Toys
I worked with MiniLabsters, a kids toy brand, that was spending up to $1M on Meta during BFCM 2023. I had to stop working with them due to personal commitments in 2024.
Rest & Linen
Health & Wellness
Premium watch brand targeting high-intent buyers through lifestyle storytelling and aspirational content.
Simplr
Dog Supplements
A dog supplements brand based out of Sweden. They reached out to me with one simple goals: make ads that stop the scroll and have better softer metrics. We did that and that ended up positively impacting the results.
UbiSkin
Skincare
One of the founders I was working with decided to launch a new brand in the skincare niche. We did the initial testing, went well but had to pause because of capacity issues.
Frequently Asked Questions
Find answers to common questions about my services, process, and how I help brands grow.
I help brands come up with high-converting ad angles, scripts, and testing frameworks, so they can scale profitably across paid social.
Performance first, but performance doesn’t work without emotion. I focus on building ads that feel human, resonate emotionally, and still convert at scale. If an ad performs but kills long-term trust, it’s not a win.
Primarily Meta (Facebook & Instagram) with some experience with TikTok and Google Ads as well. My strength is stage of awareness based, research-backed ads, agnositic of the platform.
Yes! I’ve managed full UGC pipelines, from outreach and briefing to revisionsand approvals.
I separate storytelling metrics (hook rate, hold rate, watch time) from selling metrics (CPA, ROAS, CVR).That lets me understand why an ad is working, not just whether it is, and iterate with intention instead of guessing.
Clear, structured, and collaborative.
Ready To Grow?
Not here for vanity metrics. If you're ready to scale with strategic, high-performing creatives, let’s talk.
I work with a small number of growth-focused brands at a time. If you’re serious about building a creative machine that scales, and have the media budget to match the ambition, I'd love to chat.
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